Making that “Paper” by GIF Commercials

Since I had a long Field Guide post last week, I’d expect this one to be a lot shorter… for a good balance. In fact, why don’t I just wrap it up right here? Thank you everybody for reading, and have a good one!

Just kidding.

Our main topic of the week was GIFs. I was actually looking through Reddit (of all places on the internet) to find something related, and long behold… I managed to find a linked article titled “TV Is Finally Starting to Understand the Power of GIFs—For Better and Worse”.

Simply put, the VanityFair article, written by Whitney Friedlander, delves into the commercial potential of GIFs on social media. If something is popular on the internet, you can bet your… Eeyore plush… that somebody is going to turn it into profit. Why not? Who doesn’t like (more) money? So, the idea is that making GIFs out of the best moments in a TV show or any other commercial programming and sending them out to journalists, analyzers, or just the fans on social media is not only efficient but also cost-friendly —as in, it costs nothing; free commercial that takes a few minutes (at best) to put together. Can you hear that “cha ching” sound? I’m sure somebody does… Good for them! I must admit that it’s actually a genius move to spread “info” about your product and get attention. I wonder, though, can this approach be applicable to other products beside TV stuff? Say… a GIF of the General that attempts to sell insurance —is this already a thing that I don’t know about? I don’t tend to spend time on social media, so I wouldn’t really know. Even if it isn’t a thing just yet, you can expect the social media platforms to be filled with these GIF commercials pretty soon. Then again, EU just approved that Article 13 thing which is expected to go into implementation in 2021. How long before it spreads around the world and prevents this problem? Fighting evil with another evil… Yea, take that!

Anyways, I promised (myself) that I’d keep this post short, so… Good night, everybody! Don’t let any GIF to bite your plush. Oh, before I forget… The usefulness score for that article above would be 8/10, imho. I’m actually looking forward to that Field Guide project. Until next time!

Getting the Gif of Things~

Hello~

While scouring the Internet for cool gifs, I came across an interesting discussion about gifs, remix, and contemporary Internet culture.

How GIFs Became Embedded in Our Culture

The discussion is occurs during an episode of a podcast and occurs between Anil Dash (Function podcast commentator), Kenyatta Cheese (CEO of Everybody At Once & co-founder of Know Your Meme), and T. Kyle McMahon (lead digital and social producer from Watch What Happens Live with Andy Cohen) This podcast episode covers a wide variety of concerns, from the personal impact of the medium to how it has changed discourse in online spaces. More, this discussion seems to focus on how our culture in digital spaces has been totally changed by the onset of new media like gifs and memes.

I found their discussion on how intermediary platforms such as Youtube and Giphy are shaping and curating culture to be particularly interesting. Personally, because of the convenience of sites like Giphy, I do find myself overlooking the greater implications of their existence. Rather than creating a gif to demonstrate, visually, my own excitement, now I can just type the word “excitement” into Giphy or Twitter’s Tenor keyboard and find a plethora of images that the system has decided represent excitement. It’s a really peculiar shift and I’m not quite sure what it says about the direction our culture is shifting in but it appears we’re moving from remixing (active interaction) to recycling (passive interaction).

But, what do you think?

nightmarebeforechristmas1

****

I think this is a great resource to have in our field guide as it addresses both the affordances of the gif medium as well as the anxieties surrounding its dissemination in online spaces. 8/10 ^.^

~Till next time~

Lost in Translation???

Hey~

DDA 304 asked us to play around with the powers (or lack thereof) of translation. We were asked to select a few paragraphs from one of our sources exploring the darkness of the web and translate it (using Google Translate) from English into a few different languages before, eventually, translating it back into English to see if it still makes sense. Essentially, this activity is an exploration of nonsense and the limits of language (my fave topics ^.^).

Anyway, I chose to play around with the first few paragraphs from this article about an art exhibition on memes. (Very interesting content, btw). This is the original passage I chose to translate:

If you’ve ever spent hours laughing at memes on the internet, you don’t have to feel bad about falling into an internet vortex of Willy Wonka’s face or a frog on a bike. Memes are in fact art – or at least according to one curator, who has made an exhibition around the eclectic internet culture.

What Do You Meme? will be at Holdron’s Arcade in Peckham this week, with the exhibition’s curator, Maisie Post, suggesting that they are the most democratic art form that we have.

Despite being dismissed as a lowbrow, the exhibition suggests that memes have much in common with folk movements that are created collaboratively for a collective to enjoy rather than profit from. However, their ability to reach global audiences makes them even more influential, as they evolve through different internet users and are absorbed into politics and the media.

If you’re left wondering ‘what is the meme-ing of this?’ (yes, it’s pronounced ‘meem’), Maisie Post explains than an internet meme is “simply an image, usually photoshopped, with added text that is often humourous, or relatable. This is then shared, and reiterated across social media platforms.”

My journey of translation is as follows: English>>>Russian>>>Czech>>>Welsh>>>Irish>>>Ukrainian>>>English

Here’s the final result:

If you sometimes laugh with memos on the Internet, you should not be bad when you’re at Villa Wonka or on a bicycle when you come to the Internet. In fact, art is a meme – or at least one custodian who was exhibited around an eclectic web culture.

What do you mean? This week we will be on the arcade Hold’ond in Beijing, as well as the curator of Maisie Post, if this is our most democratic form of art.

Despite the fact that the exhibition is incomprehensible, it is assumed that the memes are very common with common movements, so that the team can enjoy them and not win. However, their ability to reach a global audience makes them more influential as they develop through various Internet users and when they are taken by politics and the media.

What do you think it means? (yes, this is called “mem”), explains Macy Post, just before a photo on the Internet, with photoshop usually with additional text that is funny or often related. it is transmitted and repeated in social networks. “

I think the result is interesting. I bolded some of my fave lines. Some of the thoughts do make sense, though, which is very interesting. Much is said about what is lost in translation but what about what is gained? I think this exercise provides a new perspective on language and on the nature of nonsense in a linguistic sense.

Very informative ^.^

****

~Till next time~

Gotta Love the GIF

 

Image result for a different world gif
Me when I successfully inserted the GIF into my blog. Thanks, Kelli! 

Learning about GIFS, sharing, making, I can’t get enough! This was probably my favorite topic so far in the semester. For those who may not know, GIF stands for Graphics Interchange Format. So the looping video clip you see above, that is an example of a GIF. Just a few seconds of a video repeating over and over has taken the world by storm. Two weeks ago, we discussed Memes. (Which you can read more by Clicking Here).

We started off the class a little different than usual by having our fifth Studio Visit with Brian Lamb! We had a great conversation and good laughs concerning GIFS, the internet, and how technology is growing. The “dark” part of the conversation began with Lamb talking about how the scariest part of the internet for him are bots and even AI. (Artifical Intelligence). During the conversation, I thought, Everything (almost or mostly) starts off being for something good and then eventually turns into something else. Something that goes into the “darkness” on the internet. What I appreciated about Lamb is that he was realistic. He understood the “darkness” side of the internet and the world we live in but admits to using sources like Google Maps. Yes, there is “darkness,” but we all still use Google applications, Waze, social media, and other things that could be considered “darkness” or something we should be staying clear of.

I thoroughly enjoyed Brian Lamb, along with the rest of the class. My favorite part was when Lamb was telling us how Google is collecting our data and then all of a sudden, his camera goes out, and we lose signal with him. I said, “Welp, Google got him.” (Of course as a joke and then we got him back). But it was a nice comic relief from all the talk about “darkness.” It was a great Studio Visit so be sure to check it out!

Related image
Yes, I do create GIFS myself. Thank you for asking! 

During the second half of class, we had to tweet out our favorite GIFS and also make a few of our own! These were a few of mine:

 

 

Image result for joey gifs
I like gifs better than memes. Memes:

 

Image result for eating popcorn gif
The new “The Tea is Hot.”

 

Image result for issa rae gif
April is really next week??? ALREADY??

Conjure Your Digital Alchemist Mentor

Name: Xnirran S.

Representative Image: Screen Shot 2019-03-29 at 3.29.00 PM

Attributes: Very happy-go-lucky person and always seeing the positive side to everything. Not into social media except Pinterest where she shares images with me here and there. That is how we communicate.

I love the name that the generator made me for me. Having a name that starts with the letter “X” is awesome enough! I wanted her to have a different personality than me. She knows more about Digital Alchemy and the internet than I do. That’s why she’s not really on social media. But I did want her to have the representation of a person of color. I thought that was very important. I can’t wait to start using Xnirran S.! (Also, I added the S. just because the name looked even cooler with it. Hope that’s okay!)

GIF a Scene in the Digital Alchemists Coffee Shop

This was another fun activity we had to finish but unfortunately, my GIFS are not only not downloading, but they are also not uploading as a GIF into my blog. Only this gif worked:

Related image

Instead, I will write out the concept I had for the coffee shop story. I had Marty Mcfly writing a letter to Doc in 1955 saying that he needed to go to the back to the future to 2015 to save his son from becoming the laughing stock of the internet from his “friend” Biff, sharing an embarrassing meme of Marty’s son to the entire world! I had the GIFS made and everything. Hopefully, the description is clear of what I was trying to accomplish until I’m able to upload the GIFS into the blog.

To wrap up this blog, I will simply have a GIF do it for me.

Image result for the truman show gif

 

 

 

DDA Time!  You know what to do! Click Away! 

#DDA301

#DDA70

Previous Blogs!

Scadoo Into Net Art!

*Clears Throat* Me Me Me Meemmeee!

Woo Hoo! Represent!

Going In Full Speed (GIFS) {Fieldguide}

 

A Brief History of the GIF, From Early Internet Innovation to Ubiquitous Relic: How an image format changed the way we communicate by Lorraine Boissoneault (2017)

Article Link

giphy-downsized.gif
From the article by Lorraine Boissonneault

I think this article would be a great addition to the fieldguide because it shines a light on the more positive parts to the internet and GIFS. Not everyone knows what a GIF is. They may have seen them, but they don’t know the name of it. This article starts off with the history of how the GIF came to be. Learning new knowledge about something you are not familiar with can give you a different perspective of something. In this case, some people may think Memes and GIFS are “pointless” and they just “don’t get them.” However, the history that is broken down by Boissoneault gives great insight for others who are not used to this new form of digital art.

Not only does this article break down the history of the GIF, it evens tells us the correct pronunciation, which we even discussed in class. “For the record, Wilhite pronounces his creation with a soft G, using a play on the peanut butter ad as a demonstration: “Choosy developers choose GIF.” He reiterated the point when he was given a Lifetime Achievement Award at the 2013 Webby Awards. But that has hardly settled the debate, as many others insist on the hard “g” as in the word “gift” but without the “t.” Even dictionaries like Oxford English have unhelpfully declared both pronunciations valid.” (Boissoneault)

I would rate this a ten on the light to darkness scale. I think it’s important for people to understand the GIF before forming their own opinions on it. It was a fascinating read!

 

Your Fortune Reads: Don’t Touch Other People’s Stuff!

“Hello, can you hear me?”

That was an “interesting” class we’ve had this week; from the topic to its execution. Unfortunately, our professor, Dr. Zamora, was absent (speed recovery!). Therefore, we’ve had an online-based sort of… lesson? Presentation? I don’t really know what to call it. It felt like an online-class that was conducted in an actual class; the best of both worlds, I guess. Our class consultant, and second-in-command instructor, Mr. Levine (too formal?), carried out the entire lesson for us.

The topic of the lesson was… GIFs! A great follow-up to Memes, if I must say. It’s actually surprising to observe the possibility of conducting an entire lesson based on these stuff. I guess, when you examine the hidden meaning behind creating a GIF, it’s possible to discover some subtle complexities that could fill up a whole lesson. Our studio visitor for the week, Brian Lamb, briefly talked about what GIFs represented online; a culmination of feelings/expressions conveyed through an (often humorous) animation. In other words, they contain certain messages underneath their visual appeal that could prove difficult to transfer otherwise. Also, they’re very small in terms of file size and easier to share with other users in comparison to videos.

I was originally planing on talking about the recent developments that occurred in relation to sharing materials, specifically visual ones such as GIFs or Memes. However, I did not wish to write another “dark” blog post, especially now that we attempt to move into a much lighter aspect of the NetNarr course. So, I figured that it might be interesting to go a little experimental with this one. The expectation is probably for me to fill it up with GIFs but I prefer to be little different. Thus, I’ll be presenting a dialogue-based (short?) story instead, that hopefully captures my thoughts on the issue at hand. What issue? I’m sure that you’ll find out once you read it. Each segment contains different set of anonymous characters, save for the first and the last one. If you were wondering about that picture of fortune cookies, well, it’s related to the story below. It’s a subtle story… but hopefully not too subtle. Enjoy!

***

[T minus 734 days]

“So… Have you made your decision, yet?”

“Not really. I’m still playing around with some ideas.”

“Have you ever heard of ‘time is of the essence’? You are not alone in this world… Others might come up with the same ideas as you do if you wait too long.”

“Perhaps… I have confidence in my fortune though.”

“Speaking of… Why don’t you check to see what is in your fortune cookie?”

“It’s probably some ‘lucky’ number for the lottery.”

“You never know…”

“All right, let me see… It’s…”

“What is it?”

“A date, I think…”

“A date?”

“It just says 2031.”

“Hey, maybe that’s the year that you finally get to publish your book.”

“Very funny. Anyways… I need to take off.”

“Got tired of me already?”

“I need to get something for my father’s birthday. It’s tomorrow.”

“Tell him happy birthday for me.”

“Sure thing.”

“What have you got in mind for the gift?”

“I don’t know… I’ll probably get him a Johnny Cash CD. He loves his music.”

“CD? Are they still making those?”

“It’s the closest thing that my dad would know how to operate.”

“You might be underestimating him…”

“Maybe… Anyways, I’m off.”

“Take good care!”

[T minus 22995 days]

“Honey…”

“Yes, dear?”

“Have you seen this?…”

“What is it?”

“On the newspaper… It claims that Cash might’ve copied his song from Jenkins.”

“What? Which song?”

“Apparently, Folsom Prison Blues…”

“Isn’t that your new favorite one?”

“Yea…”

“I’m certain it’s only a misunderstanding, dear.”

“I sure hope so…”

[T minus 20075 days]

“… the Congress has approved the new Copyright Act, which is expected to become effective as of January 1st, 1978. The new Act is claimed to be a substantial improvement over 1909…”

“Can you please shut that off? I’m getting a headache just by listening to it.”

“Fine…”

[T minus 7300 days]

“Man, these Hope poster clones are everywhere. Check this one out…”

“What is… Oh, it’s the Mona Lisa. Very funny.”

“Maybe I should create one of my own… How about Alf?”

“No, thank you grandpa.”

“What? I’m sure people would recognize him.”

“Very doubtful… By the way, have you heard about the lawsuit?”

“What lawsuit?”

“Well, it turns out the template for that Hope poster is plagiarized.”

“Seriously?”

“Yep. Some guy named Mannie Garcia was apparently the one who created it first. Then, Fairey stole it. He claims it’s fair use…”

“Wait, didn’t he make money out of it?”

“Oh, yea…”

“Wow.”

“I’m curious to see how everything turns out.”

[T minus 4745 days]

“What are you watching?”

“What do you think? My favorite YouTuber, of course…”

“You know, you spend way too much time on that website.”

“It’s called YouTube.”

“What?”

“Never mind… She says that she’s got another strike.”

“Strike?”

“It’s a copyright claim… It’s been a big problem on the website for a while.”

“I thought it was called YouTube…”

“…”

“I’m just messing around… So, what happens when you get a strike?”

“I think you lose ad revenue. And, if you get three strikes, your channel shuts down… I don’t want her channel to shut down!”

“Wow. They’re really upping the restriction-game, aren’t they?”

“It’s too much! What happened to the fair-use?”

“Fair-use of what? The content?”

“Yea…”

“The big cooperations obviously do not wish to pass up on potential profit.”

“There is even an attempt to kill the net neutrality now, which she was talking about in her previous video…”

“What is that?”

“You’ve never heard of it?”

“Nope.”

“Well, I could explain it but… Oh, s**t!”

“What happened?”

“Restoring Internet Freedom bill…”

“Huh?”

“It’s passed…”

“So… what is that mean exactly?”

“…”

[T minus 4380 days]

“Memes and GIFs are copyrighted in EU now? What is this world coming to?”

“Tell me about it…”

“Article 13? What a name. Good thing we’re safe over here.”

“At least for now. I’m quite certain that it’ll have a ripple effect around the world… It’s only a matter of time.”

“Whatever. Do you know when is it actually going to be implemented?”

“Last I heard, it was 2021. The funny thing is… Some meme-based subreddits already started to ban people from Europe.”

“It sucks to be them, I guess.”

[T minus Zero]

“…and so, your book, which is titled ‘An Essay of Animated Emotions Online’, exhibits images of copyrighted materials. As you have failed to prove official permits for these specific images, you are indebted to minimum $500,000 in ‘damages’, and further production of the book is going to be delayed indefinitely. Do you have any questions at this time?”

“Yea… Uhh… Do you know if there is a good noodle shop around here?”

“…”

“I might as well spend my last buck on some good food… that I can afford.”

[The End]

***

Well? Although I am tempted to explain every single thing in it, I’d like to leave “the meaning” of the story to the reader. Some might think that it’s a bit pretentious but… a little subtlety goes a long way. Before I end this post, I wish to bring up the “say cheese” prediction that I had previously. It turns out, not a single person has used that phrase in their blog posts from last week—come on people, be more s̶i̶l̶l̶y̶ creative! I suppose that it’s a good thing I didn’t choose to become an oracle, or a predictor of some sort professionally. It reminded me though… Are we ever going to examine online challenges in this class? That famous, and very “sophisticated”, cheese challenge really took off… for some reason. Worth a look?

Also, I have to post at least one GIF, so…

5cfff3935dde280fa72a01a1e47af4bd

(Something that I found on Pinterest… Don’t sue me!)

Comment on The Lifespan of Memes~ by helterskelliter

Hey!

I get what you mean about analyzing memes; my thesis is on memes and new digital content and I still feel weird analyzing them. I kind of liken it to how explaining a joke makes the joke less funny. (Though, personally, I find analyzing memes, which have been so thoroughly dismissed by authorities and deemed meaningless, to be quite interesting. It’s my own rebellion against academia and its gate-keeping ^.^)

Anyway, you basically got the gist of Jackson’s article. She states, “Memes capture and maintain people’s attention in a given moment because something about that moment provides a context that makes that meme attractive.” Memes come down to context. They are these reflections of our context and of our experiences of the world. Once that context has passed, it’s time for new memes (though there has been some research done on so-called “sleeping beauty” memes which are memes that don’t experience initial popularity but do gain traction in the meme-sphere later on in their lives–that’s another article though lol). That said, Jackson does end her article on an interesting note: “We create and pass on the things that call to our current experiences and situations. Memes are us.” I think it’s interesting to consider memes as not just reflections of us but as representations of who we are in this moment. The ephemeral nature of memes seems suited to convey something as ever in flux as self identity. Idk though~ Those are just my thoughts on the matter!

Thank you for your compliments and for sharing your thoughts!

Kelli~

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Scadoo Into Net Art!

“Art is in various forms. Take your pick.” -Lilly S. ✨

Garden Lovers
Charles Cscuri: Garden Lovers

We are halfway through the semester, and I am glad to say that I have learned about art and digital alchemy more than I expected to. I never thought I would take a class like this since I am unfamiliar with a topic as unique as this, but I am satisfied with the results so far. We started off the class wanting to talk about more of the “lighter” side to the internet, which I appreciated. Yes, we all must be aware of the “darkness” side, but at the same time, we want to appreciate what artists and other people are doing as far as the adding “light” to the internet.

Looking into digital art and how it goes into Net Narr, the art of production and reproduction and transience (which means the state or fact of lasting on for a short time, transitory nature). What was said in class was, “The image in the context of the digital revolution: The photograph becomes digitalized.” I had two reactions to this conversation. The fact that photographs have become digitalized allows me to share. I like the sharing aspect amongst family and friends. When I travel, I am able to send my photos to my family either through text or share them on social media for other family members and friends could see. Before, my close ones would probably not have seen them. If they did, I would have to mail it to them after paying to print them out. The sharing of digital photos are not only accessible and easy, but it’s free!

On the other side of the spectrum, I think about the platform of digital photos. A couple of months ago, I made a decision to start putting my pictures into photo albums because I know that digital photographs will not be around forever. My family has photographs of my great-great-grandparents and other family members because we have the physical copy. I believe there will always be something special about the feel of holding a photograph in your hand. Quick Story: We found a picture of my father when he was younger, and he is the spitting image of my nephew (his grandson). They look identical. My niece takes the photo, downloads it onto her phone, matched my father’s hair to look like my nephew’s, put them side by side, and that’s how they used digital art! There are so many branches to digital art when it comes to photographs and photography that’s fascinating to me!

Moving on to Net Art, we learned about the Paradigm Shift. This was, “due to the digitalization of the photograph: Recontextualization through appropriation and collage. Also, questioning the relationship between the original versus a copy,” (Dr. Zamora). Dr. Zamora also pointed out other parts of digital art and internet art that I had not thought about before. Here were some of the main points:

  • Digital art has redefined the identity of cinema.
  • Digital art has meant the erasure of moving images understood as “recording reality.”
  • Does giving up control over the image sequence mean the “end of cinema.”
  • Internet art is characterized by the tension between a free information space versus the proximity of commercial context.
  • Code as a form of creative writing. Code as the paint and canvas of the digital artist.

We dove into this topic, even more, was when we had our fourth Studio Visit with Alex Saum. Her articulation of digital art and incorporating her own art and opinions into the discussion was truly refreshing.

These were some of the points that she made that I thought was important:

  • YouTube has the best and worst platform…negative and positive.
  • The relation of the private and the public tracking the confessionals into the influencers (poetry into the essay/essay reflection), trying and retrying.
  • Creating not only a platform but a voice through sadness and despair. Creating spaces: sharing personal experiences and including personal and cultural language.
  • Representing yourself in digital art.
  • Darkness/light: How do you position yourself as an artist within that? Her answer: going based on her personal experiences. Participating in structures that are totally out of our control. I try to make my pieces look like they’re going to break any moment (glitches and stuff). Nothing is ever really actually outs. If you can’t access it, then you can’t access it.

Watch the Studio Visit!

Last week’s class gave me a lot to reflect on as far art goes in the digital world. There are positive and lighter images on the internet, and I think it should be talked about more.

Next week, we’ll be talking about Bots and Us! I’m excited about that! Stay tuned for next week’s blog about what we discussed in class.

Bye for now! And of course, don’t forget to check out the DDAs that I did for this week!

#DDA288

#DDA298

#DDA300

Color Your Way Through the Darkness {Fieldguide}

This week for my fieldguide review, I decided to look at the art of Charles Csuri. We spoke about him in class, and I thought his idea of morphing images (overlaying and blending of visuals) was interesting. Csuri did this to form new images. In class, we reviewed his piece called “The Hummingbird.” As I looked further into his work, I noticed how he used color for his digital art and it’s really beautiful. Since there is a lot of “darkness” out there, this is a refreshing and inspiring way of looking at the internet. Understanding that there is a lot of other “things” out there in the digital world that we all need to be aware of is important. However, it is important to have a balance. Learn about the good and positive parts of digital art and the internet. Not everything has to be so “dark”. That’s why I love these artworks.

Check out more information and images here!

These were some of the images that stood out to me:

With the descriptions of the images along with the various categories, I think this would be a great addition to the Fieldguide. In my opinion, it’s definitely a ten on the darkness scale.