Reaching Out to One C̶u̶s̶t̶o̶m̶e̶r̶ Respectful User at a Time

Since we’ve discussed selfies and Instagram last week, I thought it’d be interesting to look at the concept of influencers online for our Field Guide. If you’re unaware of what that is, a simple description would be a social media user who gets paid to promote products on that platform. I’m going to be frank here and say… this is possibly one of the most absurd occupations out there. Think about it— Someone is getting paid to post stuff online. How much effort does it really require for that person to earn that money? None!

I found a website that promotes this very concept to those who wishes to hire influencers and sell products. Here’s the link: “https://www.convinceandconvert.com/convince-and-convert-podcast/how-powerful-is-influencer-marketing/”. There is a list of reasons why hiring an influencer would be “a good idea”. Is it me, or does the last reason sound as devious as I believe it does? Apparently, “Americans trust recommendations from real people…” and it’d be good idea to pretend like one. Seriously? Talk about destroying the trust among people online. The website attempts to make the argument that these influencers existed long before the creation of social media. My counter-argument would simply be: So, what? Just because a marketing trick existed for a long time, it doesn’t mean we should view it under a positive light. If the drawing line between something devious and friendly is the time, then the virtue of patience is the true enemy of trustworthiness.

The website also shows an analysis of increase in their product sales based on a certain data. Part of this particular analysis apparently conducted by examining clicks. So, in other words, they were tracking the activities of online users. I guess, the invasion of privacy has indeed become a mere research tool now. I wonder if we could pull this same reasoning in real life; “I was only conducting an analysis, officer!” —says the guy who was taking private pictures by hiding behind the bushes. There was another page on that particular website that revealed the amount of money Instagram influencers were making, which is apparently between $200 – $250 per post. I never knew people could make that much money by simply pretending to enjoy something. —We might really be in the wrong business.

So, is that website linked above useful? In a certain way, yes. Similar to the idea that I proposed about studying  clickbait titles in order to spot them, I believe we can utilize the same strategy here. By learning the nature of their behavior,  it’d become easy to spot these pretenders (I’d like to say “No offence” but… that’s literally what you are).

The word of the day: Integrity!

Oh, and my usefulness score would be 8.5/10.