While scouring the Internet for cool gifs, I came across an interesting discussion about gifs, remix, and contemporary Internet culture.
The discussion is occurs during an episode of a podcast and occurs between Anil Dash (Function podcast commentator), Kenyatta Cheese (CEO of Everybody At Once & co-founder of Know Your Meme), and T. Kyle McMahon (lead digital and social producer from Watch What Happens Live with Andy Cohen) This podcast episode covers a wide variety of concerns, from the personal impact of the medium to how it has changed discourse in online spaces. More, this discussion seems to focus on how our culture in digital spaces has been totally changed by the onset of new media like gifs and memes.
I found their discussion on how intermediary platforms such as Youtube and Giphy are shaping and curating culture to be particularly interesting. Personally, because of the convenience of sites like Giphy, I do find myself overlooking the greater implications of their existence. Rather than creating a gif to demonstrate, visually, my own excitement, now I can just type the word “excitement” into Giphy or Twitter’s Tenor keyboard and find a plethora of images that the system has decided represent excitement. It’s a really peculiar shift and I’m not quite sure what it says about the direction our culture is shifting in but it appears we’re moving from remixing (active interaction) to recycling (passive interaction).
But, what do you think?
I think this is a great resource to have in our field guide as it addresses both the affordances of the gif medium as well as the anxieties surrounding its dissemination in online spaces. 8/10 ^.^
~Till next time~